Plane That Crashed Into the Empire State Building

On the foggy morning of Saturday, July 28, 1945, Lt. Colonel William Smith was piloting a U.S. Army B-25 bomber through New York City when he crashed into the Empire State Building  at 9:45 a.m, killing 14 people. Fog Lt. Colonel William Smith  was on his way to Newark Airport to pick up his commanding officer, but for some reason, he showed up over LaGuardia Airport and asked for a weather report. Because of the poor visibility, the LaGuardia tower wanted him to land, but Smith requested and received permission from the military to continue on to Newark. The last transmission from the LaGuardia tower to the plane was a foreboding warning: From where Im sitting, I cant see the top of the Empire State Building. Avoiding Skyscrapers Confronted with dense fog, Smith dropped the bomber low to regain visibility, where he found himself in the middle of Manhattan, surrounded by skyscrapers. At first, the bomber was headed directly for the New York Central Building (now called the Helmsley Building) but at the last minute, Smith was able to bank west and miss it. Unfortunately, this put him in line for another skyscraper. Smith managed to miss several skyscrapers until he was headed for the Empire State Building. At the last minute, Smith tried to get the bomber to climb and twist away, but it was too late. The Crash At 9:49 a.m., the ten-ton, B-25 bomber smashed into the north side of the Empire State Building. The majority of the plane hit the 79th floor, creating a hole in the building 18 feet wide and 20 feet high. The planes high-octane fuel exploded, hurtling flames down the side of the building and inside through hallways and stairwells all the way down to the 75th floor. World War II had caused many to shift to a six-day work week; thus there were many people at work in the Empire State Building that Saturday. The plane crashed into the offices of the War Relief Services of the National Catholic Welfare Conference. Catherine OConnor described the crash: The plane exploded within the building. There were five or six seconds—I was tottering on my feet trying to keep my balance—and three-quarters of the office was instantaneously consumed in this sheet of flame. One man was standing inside the flame. I could see him. It was a co-worker, Joe Fountain. His whole body was on fire. I kept calling to him, Come on, Joe; come on, Joe. He walked out of it. Joe Fountain died several days later. Eleven of the office workers were burned to death, some still sitting at their desks, others while trying to run from the flames. Damage From the Crash One of the engines and part of the landing gear hurtled across the 79th floor, through wall partitions and two firewalls, and out the south walls windows to fall onto a 12-story building across 33rd Street. The other engine flew into an elevator shaft and landed on an elevator car. The car began to plummet, slowed somewhat by emergency safety devices. Miraculously, when help arrived at the remains of the elevator car in the basement, the two women inside the car were still alive. Some debris from the crash fell to the streets below, sending pedestrians scurrying for cover, but most fell onto the buildings setbacks on the fifth floor. The bulk of the wreckage, however, remained stuck in the side of the building. After the flames were extinguished and the remains of the victims removed, the rest of the wreckage was removed through the building. Death Toll The plane crash killed 14 people (11 office workers and the three crewmen) plus injured 26 others. Though the integrity of the Empire State Building was not affected, the cost of the damage done by the crash was $1 million. Sources Goldman, Jonathan. The Empire State Building Book. Paperback, St Martins Pr, 1856.Tauranac, John. The Empire State Building: The Making of a Landmark. Paperback, 1 edition, Cornell University Press, March 25, 2014.

Oedipus As A Tragic Hero - 1724 Words

In the story of Oedipus, Oedipus is considered a â€Å"Tragic Hero† because of the tragic fate and effect that he had upon his life. My definition of a tragedy is a great loss that has a unhappy ending to which concluded me to state that Oedipus falls under that category. Throughout the book, Oedipus is leading himself to his own destruction when trying to find the killer of the late King Laios. So when a journal article I found published by The John Hopkins University Press stated that a â€Å"tragic hero is a man who fails to attain happiness, and fails in such a way that his career excites, not blame, but fear and pity in the highest degree† ( Barstow, Marjorie.) there was no doubt in my mind that the story Oedipus fell under the category. In my†¦show more content†¦Oedipus is an act first, think later type of king who sees but only one way is the right way, and that is his way. In the story the readers can see that Oedipus intentions are pure. When he said â€Å"Then I’ll go back, start fresh, and light up that darkness, Apollo was exactly right, and so were you, to turn our minds back to the murdered man. It’s time I joined your search for vengeance; our country and the god deserves no less.† (Sophocles) You can see that he is trying to do what’s best for his people and the gods. Along the way however, he lost his path when he began to let his thoughts and emotions cloud his judgement, to the point where he began to obsess over it. Martin Revermann once stated that â€Å"Sophocles choice of making Apollo physically manifest and omnipresent on stage heightens the uncanny feeling of divine machinations as the driving force behind Oedipus s fate. Conversely, it helps to underline the notion of human autonomy in the face of (literally, given the presenceShow MoreRelatedOedipus As A Tragic Hero1506 Words   |  7 PagesA true hero does not merely wear a cape, but this individual possesses admirable characteristics. A hero inspires the people around him and he is honorable. Heroes influential individuals from fairytale stories and myths of a real-life hero. Yet, none of these influential people are perfect. The tragic hero is clearly defined by Aristotle as being a person of admirable character, yet completely human with noticeable flaws. Moreover, this individu al is not exempt from suffering. In Sophocles’ tragicRead MoreOedipus-a Tragic Hero706 Words   |  3 PagesRunning head: Oedipus-A Tragic Hero Research Paper ENGL 102: Literature and Composition) Fall 2015 Melinda Meeds L26683811 APA Outline Thesis: In Sophocles’ â€Å"Oedipus†, Oedipus is exemplified as a tragic hero according to Aristotle’s definition because his story appeals to the reader’s humanity in the way he maintains his strengths after inadvertently causing his own downfall. I. Oedipus A. The noble birth. B. Describe Oedipus’ character. II. Tragedy A. DescribeRead MoreIs Oedipus A Tragic Hero?1167 Words   |  5 Pages2014 Is Oedipus a tragic hero? Aristotle, Ancient Greek philosopher whom did a lot of philosophizing, he believed in a logical reality. Aristotle’s objective was to come up with a universal process of reasoning that would allow man to learn every imaginable thing about reality. The initial process involved describing objects based on their characteristics, states of being and actions. Aristotle once said A man doesn t become a hero until he can see the root of his own downfall†. Oedipus was a mythicalRead MoreOedipus the Tragic Hero1390 Words   |  6 PagesOedipus; The Tragic Hero In the Fourth Century BC, a famous philosopher named Aristotle wrote about the qualities that a tragic hero must possess. Ever since that time, there have been many examples of tragic heroes in literature. None of those characters, however, display the tragic hero traits quite as well as Oedipus, the main character from the play Oedipus Rex by Sophocles. Oedipus is, without a doubt, the absolute quintessence of a tragic hero. His example shines as clear as a sunny summerRead MoreOedipus, A Tragic Hero1648 Words   |  7 Pages Oedipus, a Tragic Hero Bob Livingston Liberty University â€Æ' Sophocles presented the world with Oedipus around 2500 years ago. Never-the-less, the story remains among the most riveting of all time. He was, in fact, a man that was driven by a very high internal moral standard. It was that internal moral standard that ultimately entwined him in a sequence of events and circumstances that placed him in the spousal relationship with his mother. Oedipus, in fact, can truly be regarded as a tragic heroRead MoreOedipus a Tragic Hero1516 Words   |  7 PagesOedipus A Tragic Hero English 102 Literature and Composition Summer B 2011 Terry Garofolo 22816762 APA Sophocles presented the world with Oedipus around 2500 years ago. Never-the-less, the story remains among the most riveting of all time. Unfortunately, today when we hear the mention of the name Oedipus we place negative connotations around it. Oedipus, after all, had an unnatural sexual relationship with his own mother! In actuality, however, this relationship emerged entirely innocentlyRead MoreOedipus As A Tragic Hero1094 Words   |  5 PagesIn the play Oedipus the King, Oedipus struggles to accept the truth and lets his temper over power him. He can be displayed as a tragic hero. His refusal to accept the truth led to Oedipus’ down fall. A tragic hero, as defined by Aristotle, â€Å"is a literary character who makes a judgment error that inevitably leads to his/her own destruction.† Sophocles’ Oedipus exemplifies Aristotle’s definition of a tragic hero. In the play, Oedipus unknowingly has cursed the entire town of Thebes. He was cursedRead MoreOedipus, a Tragic Hero?2158 Words   |  9 PagesOedipus, a Tragic Hero? Elizabeth Howell English 102- B33 Professor Katie Robinson Liberty University October 12, 2012 Oedipus, a Tragic Hero? Thesis: Using Aristotle’s five different descriptions of a tragic hero, we will show that Oedipus in Oedipus the King is in fact a tragic hero and how his decisions led to his downfall. Outline: I. Introduction and Thesis Statement II. Is the character of noble birth? A. King of Thebes B. Real father was king III. Though the tragic heroRead MoreOedipus, A Tragic Hero1832 Words   |  8 Pagesmany others will likely fade away. Oedipus Rex is a tragic tale set in Ancient Greece. Greek thinker, Aristotle, said there were certain elements that would make a person qualified as a â€Å"tragic hero.† (Adade-Ywboah, Ahenkora Amankwah, 2012). We think of heroes being larger than life, possessing impeccable honor, integrity, strong leadership and having the higher moral ground. However, tragic heroes are different; they are imperfect and will inevitably face a tragic downfall. Per Aristotle, there areRead MoreOedipus the Tragic Hero754 Words   |  4 PagesIn the play Oedipus the King we identify the classic tragic hero. The character Oedipus Rex plays the role of the tragic hero perfectly. He shows the three main characteristics being talented and of noble birth, possessing a tragic flaw that causes the downfall and pain of everyone, and the recognition of responsibility. Oedipus’s first characteristic of being a tragic hero is being talented and of noble birth. Oedipus was talented because during his journey to runaway form his curse, the oracle

Why We Should Limit The Intake Of Fast Food Essay

Fast food has ruled American society over the last few generations and it is still favorites of many. Fast food is now served everywhere like restaurants, shopping mall, school/colleges, stadiums, airports and even at hospital’s cafeteria. Indeed, the rapid growth of fast food industries has altered landscape, economy, human resources, and culture besides American diet. There are multiple reasons why we eat certain types of food. It can be financial situation; neighborhood you live in or a need of easy food. Michael Pollan writer of Omnivore’s Dilemma, explained the sources of fast food and the process of making fast food that burns down the real nutrition from the food. There are several reasons to justify why we should limit the intake of fast food; nearly one- third of Americans are over weight and are suffering from different kinds of health conditions, unreliable ingredients are added to fast food about which consumers are not aware, fast food is also a reason of m ajor economy changes of America and moreover it has destroyed the American food culture. There are many health related risks when it comes to consuming fast food. Yet the customers never bother to think about the food they are consuming and where its coming from. For instance, many Americans dine out everyday which has made them hard to sustain a healthy diet. Fast food has full of calories, modified corn starches, sugar, fats and overly processed. Each thing that we consume everyday willShow MoreRelatedFood As A Traditional Old School Family899 Words   |  4 PagesFood for thought Imagine a traditional old school family. The family would sit down at the dinner table and share a meal together along with quality conversation over their day(s). The meal was prepared for a great sum of time and was well balanced comprised of normal every main food group followed by dessert all resulting in happy tummies and replenished bodies. Now think of meal time today. Today s mealtime is centered around convenience and instant delivery, often fast food that is calorie packedRead MoreAdvantages And Disadvantages Of Fast Food1327 Words   |  6 Pages The prevalence of fast food is growing at a rapid pace in more and more countries around the world. The advantages of fast food such as cost, taste, convenience, and fast service makes eating fast food a convenient and cheap source of food for busy individuals. While fast food has its advantages it also has its disadvantages such as high in fat/calories, weight gain, and serious health risks. In this paper, I will discuss the disadvantages of fast food and why they outweigh the advantages whileRead MoreThe Dietary Guidelines For A Healthy American Population Essay1071 Words   |  5 Pageswould benefit from if they wanted to lead a healthy life and lifestyle. We live in a modern age where most diseases have been thoroughly researched and in a lot of cases have been cured, managed or learned how to be prevented all together. This is where the dietary guidelines come in, they were created to be viable to follow for 95% of the healthy American population. By following the dietary g uidelines not only will we live a healthier life and feel better but we’ll be preventing some of theRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words   |  7 Pagesup with a solution to prevent obesity. Without the prevention of obesity future generations could be in serious trouble with health issues. Childhood obesity should be prevented by showing the youth that healthy is the smart option, the main causes of obesity include lack of guidance, fast food restaurants, and the market for unhealthy foods. The rising numbers of childhood obesity benefits the health care system because with obesity comes many doctors visits, and many doctors visits comes withRead MoreA Brief Note On Medical And Social History984 Words   |  4 Pagesat 372, on 02/24/16 her level was at 171, and then on 02/25/16, her level went back up to 231. Her HgbA1C is 12.4, which is more than double what it should be. Her most recent (up to date) vitals include HR: 73, BP: 127/76, RR: 18 and Sat02: 95%. EL and I went over her typical daily intake and she stated that she doesn’t enjoy cooking and has fast food majority of the days per week. She also expressed that she has a very â€Å"strong-minded† sweet tooth and has a nearly impossible time resisting her cravingsRead MoreEating Environments Contribute to Obesity1692 Words   |  7 PagesFood and eating environments contribute to the increase in cases of not only obesity also chronic diseases.Its a basic necessity of a child in their growing age to have a nutritious and healthy deit because of its delicious taste. However as it has been witness eating habits have shifted alaramingly over the last couple of decades. Fast foods such as burgers, pizzas,subways and many more are now commonly consumed foods in almost every household all over Pakistan now. Such foods originated in theRead MoreEssay on Sugar Consumption and Its Implications921 Words   |  4 Pagespopularity of soft drinks, fast food, and snacks that typically contain significant amounts of added sugar the question should be asked – how much added sugar do I consume, how much should I consume, and what are the implications of consuming too much? â€Å"The USDA recommends that the average person on a 2,000-calorie daily diet include no more than 40 grams of added sugars.† (USDA Fact Book) Furthermore, the American Heart Association (AHA) suggests women should not consume more than 20Read MoreObesity Epidemic Of The United States1358 Words   |  6 Pagesas to who is to blame for this unhealthy food/obesity epidemic is fiercer than ever. Fingers have been pointed in all sorts of directions and will continue to be pointed. The industries, personal responsibility, food culture, and parents have all taken heat for this rapid increase of obesity. But who is really the root of this ongoing problem? Though the industries affect the rapid increase of obesity and health problems correlating to this unhealthy food crisis, it is not fully their fault. If youRead MoreThe Food Industry Is Good At Selling Half Truths1480 Words   |  6 Pageshazard. Between 1977 and 2000 Americans have doubled their intake of sugar, which has led to a global epidemic of obesity. The food industry is good at selling half-truths since they are making America an â€Å"obesogenic† environmen t. The sugar industry and large food companies are the prime culprits behind America’s obesity and diabetes epidemic. According to former President Bill Clinton, â€Å"We’ve got to change the way we produce and consume food.† Instead, we’re leading the way on producing the world’sRead MoreChildhood Obesity : A Common Illness1078 Words   |  5 Pagesyou should encourage your child to always eat healthy by providing plenty of vegetables and fruits. Fruits that your child could eat are apples, bananas, grapes, and blueberries. Vegetables that your child could eat are carrots, broccoli, and celery. American Heart Association also stated that a child is recommended to have a certain amount of fruit and vegetable intake. Fruit intake ranges from 1 cup/day, between ages 1 and 3, to 2 cups for a 14–18-year-old boy. Recommended vegetable intake ranges

Short Story Theme Of Eve In Darkness - 1344 Words

Trenton Brown Mrs. Washburn English 10 October 2017 Themes Short Story Title: Eve in Darkness Short Story Theme: The understanding of sin. I think the theme of this story is the understanding of sin. The author reveals this through actions and events in the story. The main character of the story has seen and experienced instances of sin. For example, she handled the snuff boxes which she had been forbidden to touch (Lass 19). This form of sin that she committed would be considered disobedience. Another example is when she had made fun of the paperboy and was told that he was less fortunate that she (Lass 19). She was not fully aware of her sinfulness until she was told what sin was and had really thought about it (Lass 23). Once she†¦show more content†¦The theme of this story in my opinion was showing kindness to others and receiving it in return. The author revealed this theme through the actions and events of Mr. Johnson. For example, Mr. Johnson had watched a woman’s child while she monitored the movers load up a moving truck with her furniture and other items (Lass). This showed Mr. Johnson willingness to sacrifice his own time to help another person. Another example is when a woman that was in a hurry bumps into Mr. Johnson accidentally on the way to her job because she was running late for work and Mr. Johnson offered to pay her the same wages that she would be paid at her job for one day’s work (Lass). In my opinion, he did not have to offer this to the woman but it was his kindnesses that lead him to do this good deed. Lastly, Mr. Johnson brings two people together by just fixing their problems and having them to meet each other (Lass). This example shows how acts of kindness can lead to other positive outcomes. I wish more people could be like Mr. Johnson. Characters Short Story Title: The Secret Life Of Walter Mitty Character’s major conflict type: Character vs. Self Character’s major conflict: Walter Mitty and his imaginations. The conflict type in this story is character versus self. This story’s conflict is between Walter Mitty and himself. He has many imaginations throughout this story where he imagines himself in them. For example, the firstShow MoreRelatedTheme Of Young Goodman Brown1021 Words   |  5 Pagessinning. Humans are by nature sinners and susceptible to evil since the fall of Adam and Eve. The short story â€Å"Young Goodman Brown† by Nathaniel Hawthorne depicts the theme of hypocrisy in the Puritan society and fall into temptation as the protagonist, Young Goodman Brown ventures out into the dark woods to join an evil ceremony. As a faithful, pious Puritan, Goodman Brown is easily swayed into the darkness of the woods which illustrates the corruptibility of the Puritan society and human natureRead MoreYoung Goodman Brown Analysis876 Words   |  4 PagesHawthorne’s story, â€Å"Young Goodman Br own,† appears to be a story about original sin with a lot of symbolism tied in to make it an allegory. An allegory is a story that can be interpreted in different ways to find the hidden meaning behind the symbolism in the story. The three things focused on throughout the short story is Faith, the forest that Goodman Brown takes his journey through, and the staff, which the old man who leads Goodman Brown on his way carries. The short story, â€Å"Young Goodman BrownRead MoreAraby, By James Joyce956 Words   |  4 PagesIn the short story â€Å"Araby,† James Joyce uses religion to give a the story deeper meaning. The narrator of the story finds himself in a confusing love that is unrealistic and distorted. In â€Å"Araby,† Joyce uses an underlying theme of religion to portray a confusing admiration that is brought to a twisted end. Throughout â€Å"Araby† there is an underlying theme of religion. The boy himself lives with his uncle who is feared by the other kids on the street. If he is seen the kids â€Å"hid in the shadows† untilRead MoreA Loss of Faith (Young Goodman Brown)1472 Words   |  6 PagesA Loss of Faith The short story â€Å"Young Goodman Brown† functions as an allegory of the Biblical fall of man, from which Nathaniel Hawthorne draws to illustrate what he sees as the inherent fallibility and hypocrisy in American religion. Hawthorne sets up a story of a man who is tempted by the devil and succumbs because of his curiosity and the weakness of his faith. Throughout the story Goodman struggles, not only with his Faith in Religion but also, his faith in people. The characters (GoodmanRead MoreAraby, By James Joyce1013 Words   |  5 Pages James Joyce’s short fiction, â€Å"Araby†, speaks of the loss of innocence when one enters adulthood. The narrator of â€Å"Araby† reflects back to his childhood and the defining moment when he reached clarity on the world he stood before. The young boy, living in a world lifeless and religious influence, becomes consumed with the lust of a neighbouring girl. The girl, Mangan, is symbolically the narrator’s chil dhood obsession with growing up. As she resembles the desire to become an adult, the Araby is theRead More Symbols, Setting, and Ironies of Joseph Conrads Heart of Darkness1201 Words   |  5 PagesSymbols, Setting, and Ironies of Heart of Darkness   Ã‚   Joseph Conrads novel, Heart of Darkness, is about many things: seafaring, riverboating, trade and exploration, imperialism and colonialism, race relations, the attempt to find meaning in the universe while trying to get at the mysteries of the subconscious mind. Heart of Darkness is a vivid portrayal of European imperialism.   The book in other words is a story about European acts of imperial mastery (1503)-its methods, and the effectsRead MoreLiterary Analysis Of Hawthorne s Young Goodman Brown 1175 Words   |  5 PagesGoodman Brown† â€Å"Young Goodman Brown† is a short story written by Nathaniel Hawthorne, and was set during the 17th Century Puritan Era. The story was published in 1835 during the Romantic Era. Nathaniel Hawthorne was known for being the master of symbolism. His novels and short stories have been embedded with suggestion and imagination. The dense symbolism that Hawthorne writes could imply multiple interpretations. â€Å"Young Goodman Brown† has quite a few themes and symbols within itself. Faith, YoungRead More Death in Stopping by Woods on a Snowy Evening Essay679 Words   |  3 Pageschains and ropes with which the trials and tribulations of life bind the human race. Death is a powerful theme in literature, symbolized in a plethora of ways. In Stopping by Woods on a Snowy Eve Robert Frost uses subtle imagery, symbolism, rhythm and rhyme to invoke the yearning for death that the weary traveler of life feels.    When the speaker in Stopping by Woods on a Snowy Eve pauses for a moments rest, he does not do so on a simple evening, but on the darkest evening of the yearRead More A Comparison of the Divine in Gilgamesh, the Old Testament of the Bible, and Metamorphoses1132 Words   |  5 Pagesform, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters, (51) which was created by Him in six days (47), Thus the heavens and the earth were finished, and all the host of them. And on the seventh day God ended his work which he had made (52).    Though the Hebrew God is all-powerful, He creates human kind to have free will (47). This free will can be seen in the story of Adam and Eve. Gods warns both Adam and Eve that they can eatRead MoreThe Use of Color Symbolism by Nathaniel Hawthorne Essay1024 Words   |  5 Pagesevident in the story by Nathaniel Hawthorne, â€Å"Young Goodman Brown†. Nathaniel Hawthorn’s work is immersed with symbolism with most of it deriving from his Puritan beliefs. The themes of sin, guilt, innocence, and lust come forth through the uses of color symbolism as well as visual clues. All of these things are dealt with in everyday life in modern America. â€Å"His ability to create vivid and symbolic images that embody great moral questions appears strongly in his short stories.† (Bloom) To

Dell - Direct Marketing free essay sample

BRIEF SUMMARY The desire to unseat its closest rival Hewlett-Packard in market share war in Australia has driven Dell dramatic change in the service strategy. Dell was successful by selling machines directly to customers – mostly business – by phone or over the internet. However, some analysts believed that its new strategy of selling through retailer is an uphill struggle (Koenig, 2008). As Barry Jaruzelski, a partner at the consulting firm Booz Company said: â€Å"Now that so much of the market is consumers, they have been forced into places that traditionally they didn’t want to go, which is retail† (Koenig, 2008). Twice in this year has Dell stepped out of its direct business model. The first one is when Dell sealed with Officework and partnership with gizmo marked the second time. In the article named â€Å"Dell signs on gizmo to lend a helping hand,† Mitchell (2008) mentions about how the strategy of alliance with Gizmo, an Australian service oriented company, benefits both sides and their customers. We will write a custom essay sample on Dell Direct Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Three main points can be drawn from the article: †¢The availability and guarantee quality of the current service offered by Dell, i. e. the vendor’s on-site, next business day warranty service. The different levels of support creating an integrated service which offer their customer best-in-class services. †¢The continuing evolution of Dell to expand the market share in Australia. In the perspective of service marketing, what concepts can be connected with this event? In term of satisfying consumer, which theory can be used to explain the better service for Dell from this combination? And in the light of the resource based view theory, can Dell â€Å"steal the crown from HP† by playing in the ground that is not its core competence? The answers for those questions will be gradually opened during the discussion in the next two parts. CONCEPTS AND IMPLICATIONS In order to reach a deeper understand of reasons behind the article, this section will go a little further, analysing Dell’s strengths and weaknesses based on concepts of services marketing. The purpose of this is to look beyond the fact to answer for the question why Dell, a well-known company for direct sales and internet commerce, has been moving to retail model which is not its core competitive advantage in foreign market, i. . Australia. Therefore, two main theories supporting the argument will firstly be mentioned. They will then be used as a tool for discussion in the real case. Two marketing services concepts: Perceived risk: Perceived risk has long been identified as a significant factor in consumer decision making conducted by Guseman (1981) and Kaplan et al. (1974) (as cited in Bennett et al. , 2003), and it becomes more complicated for ser vices on the web. Much marketing activity, in fact, is designed to reduce perceived consumer risk. That is why it is crucial to mention about this concept. The extent of the perceived risk is generally determined by a combination of two factors expected consequences and the level of probability of such an outcome occurring (McColl-Kennedy, 2003). Penetrating the dark recesses of the customer’s mind is not an easy task (Kotler, Brown, Adam, Burton, Armstrong, 2007). This is because customer’s perceived risk is an amalgamation of all the possible types of risk with different level of importance. Basically, they can be divided into seven categories comprising financial, functional, physical, psychological, sensory, social, and temporal risk – supposed by McColl-Kennedy (2003). In order to reduce the perceived level of risk, customers usually search for further information by obtaining from family, friends, experts, or from the Internet. Other options can be seek guarantees or warranties, rely on price as a surrogate for quality, evaluate the reputation and image of the company, use an initial trial to evaluate the service, consider tangible cues as guide to service quality. As the result, company can impact on the probability of a consumer purchasing the service by facilitating these options, for example by introducing a guarantee or a trail offer, encouraging positive word of mouth, and using PR and advertising to enhance their reputation (McColl-Kennedy, 2003). Service distribution: The exceptional performance of Dell in recent years illustrates the power of the innovation business model called â€Å"direct model† and build-to-order where information technology has been vital to executing both elements of its business model (Kraemer, Dedrick, and Yamashiro, 1999). However, as presented above Dell has been changing another direction when targeting into Australia. Why is that? Analysing pros and cons of direct or company-owned channel and electronic channels in services marketing perspective, therefore, is necessary for thoroughly understanding the problem. Direct or company-owned channels, on one hand, allow the company to completely control over the outlets as well as to own the customer relationship. One critical implication is that the owner can maintain consistency in service standards. On the other hand, this model requires the company to bare all the risk alone. Moreover, large companies are rarely experts in local markets. Therefore, partnering or joint venturing is almost always preferred to company-owned channels in these situations (Zeithaml, Bitner, Gremler, 2006). Electronic channel are the only service distributors that do not require direct human interaction; thus, using these channels overcome some of the problems associated with service inseparability and allows a form of standardization not previously possible in most services. This benefit is known as consistent delivery for standardized services. Moreover, electronic media offer more efficient means of delivery than does interpersonal distribution; in other words, using it reduces the cost and can interact with large number of consumers. E-commerce also offers companies with quick customer feedback. From the customers’ perspective, web-based business enables them to customise and feel more convenient. In contrast, electronic channels have many drawbacks. They are price competition, inability to customize with highly standardized electronic services, lack of consistency because of customer involvement, changes in consumer behaviour, competition from widening geographies, and last but not least security concerns (Zeithaml, Bitner, Gremler, 2006). Implications for Dell: As mentioned above, limitation understanding in local market is one explanation for Dell, the big company using direct sales model to partner with Gizmo, the Australian top service firm in technical support. However, there is more than one reason for Dell not to apply its innovation in the U. S to the new market and that is why this report will look closer to Dell’s strengths and weaknesses in term of services. Strengths: First, direct sales model enables Dell to completely control outlets and relationship with its customers. This means that Dell can maintain consistency in service provision as well as it can receive and respond to customers’ feedback faster than its rival thanks to the direct model. Second, because Dell also distributes services through electronic channel, it absolutely gains a range of benefits from this type such as consistent delivery for standardized services, wide distribution or customer convenience. Among those, the most significant advantage compared to other peer companies using electronic channel is that Dell is the first practitioner of the build-to-order which encourages customer involvement and customizes its products. Although Compaq, GateWay and Micron have tried to implement built-to-order processes, Dell seems to overweigh them by the stronger available network (Kraemer, Dedrick, Yamashiro, 1999, p. 1). Besides benefits from the distribution channel, Dell leads the IT industry in term of post sale support providing customers with many choices to blend the channels as well as time frame of service delivery. Customers can choose the basic support – business hours telephone support and next business-day on-site support, silver, gold or plati num support which provides faster and more flexible in technical support. A numerous services not only reflect high level of customization but they also show the implication of service theory in its strategy in that by guarantee it reduces customer perceived risks i. . functional risk and temporal risk. For example, customer will be more confident when purchasing Dell laptops because they know that they have one year guarantee of technology support from the company with guarantee reasonable time of service through various ways (by phone, internet and on-site). Weaknesses: There are many weaknesses due to the channel distribution it chooses. In the limitation of this paper, four major weaknesses that somehow force Dell to match with retailer Officeworks and recently partner with Gizmo in Australia are pointed out. Firstly, customer perceived of financial, functional, physical, psychological and sensory risks for buying on-line or phone still challenge Dell. One example is when a customer wants to purchase a laptop online. Even he can see it and chooses the suitable configuration thanks to the perfect IT system, he may be worried about the function – whether or not it works as well as promised, about temporal risk – how long the laptop is distributed or financial risk – whether he will lose his money if the firm delivers to the wrong address.

Economic Condition of Australia & New Zealand-Samples for Students

Question: Discuss statistics on parts of an article, you will need to do this is in the middle part assignment due in week 6. Answer: There is always a changing nature in worldwide trade and this results in an uncertainty of the new and emerging technologies and globalization or effects in the policies (Buckley Casson, 2016). Additionally the environment involves continuously the landscapes of New Zealand and Australia. The communication with the two countries is greatly overrated with constant and revolutionary impacts of the uses of internet in the international limits. These factors influence in developing the economic rate of growth in the near future (Feige Vonortas, 2017). The factors relating to this growth can be then discussed broadly on the basis of the efficiency of the acquired data and summarizing the trends from that data. Chart 2 shows the exports of the countries Australia and New Zealand as a percentage of the global GDP. The changes in the trends of the data and the fluctuations in it are shown according to the preferences of the customers. These changes have worn out the geographical barriers as well as initiated the international trade (Flanagan, 2017). These changes in the trends show the changes in demands, technologies and globalization with lesser input costs. This globalization data abridges the effects of growth rates over the year. This data has been collected from the world Bank Data derived in 2016. The variables in this data are year (Quantitative data) and percentage change in GDP (Quantitative data). This data shows the whole population of the country. Thus, this is descriptive statistics and not inferential statistics. The percentages show the increase percentages. They do not show the respective probabilities. The amount each year has been shown in the chart by the line graph. This helps in comparing the data easily. The data in the chart 2 can be improved with the appropriate changes done. This will summarize the changes from the average with the help of the standard deviation of the growth in GDP (Kane et al., 2015). This can be explained with the help of ordinal data collected from the Department of Foreign Affairs and Trade for Australia. The exporters of Australia has been ranked and the top five of the countries has been listed in chart 3 over a five-year period from 1995. From the chart 3 it is clearly visible that since 1995, Japan has been the most important export market for Australia followed by the country China. It can thus be predicted that in the future, China and Japan would the leaders in the export markets of Australia. The data in the following chart 3 is ordinal. The top 5 export markets of Australia has been listed in the chart. The study is experimental, and thus in the later years there is chance of the predictions to change invariably. Chart 5 shows the internet usage of the two countries Australia and New Zealand. The trend lines show that the internet usage in the two countries has been increasing continuously starting from June 2016 until now. The data on the internet usage has been collected from the Australian Bureau of Statistics. The data is based on the Internet Service Provider Survey conducted by Deloitte. From the chart it can clearly be seen that the rate of increase in the internet usage has constantly been increasing in New Zealand than Australia (Mokyr, Vickers Ziebarth, 2015). The usage of New Zealand has increased from 10,000 Tb in 2011 to 700,000 Tb in 2016. In Australia, the usage has been below 100,000 Tb over the five years from 2011 to 2016. The chart contains the variable year (Quantative variable) and internet usage in Tb (Quantative variable). The data is shown in a ratio scale. The line graphs show the trends in the two countries of Australia and New Zealand and thus can be easily comparable. Again, the exports has to be found out from the increase in the demands in the global markets of the China products. The data on Australia and New Zealand in chart 5 has been collected from the Australian Bureau of Statistics updated until June 2016. The values of the goods and services of the countries Australia and New Zealand are given in the form of ratio in scale. The data is shown in chart 11. The exports conducted from Australia contains more goods (78%) but the composition in GDP shows that Australia conducts more exports in services (77%). There is a difference in the opinions from the two graphs. The similar condition has been shown for New Zealand as well. The total export of New Zealand has been of the value of NZ$70.9 billion (Brown, Campbell Crook, 2014). The total exports of the GDP composition has been shown with the help of the doughnut chart. This chart has been used to show the comparison easily between the two countries Australia and New Zealand. The drivers have shown different factors which has illustrated significant changes over the 5 year period mainly for the industries based on services (Curtis et al., 2014). It can be seen that the information, media and telecommunications have occupied the top of the chart. The digitalization and technology has been so famous in the past five years that their growth has been most significant (Brown, Campbell Crook, 2014). From the chart 12, it can also be seen that the three drivers have less than 50 percent coverage for the industries such as forestry but media and communication industry has been covered by the drivers by more than 70 percent. The stacked bar chart shows the top ranked drivers of change over the next five years in the industry. It shows the percentages of the ratio scales of measurements. The results have been calculated using cumulative percentages of the frequency distributions The ogive curve can also illustrate the cumulative percentages. With the help of the stacked histogram, the data can be easily compared. With the help of the data, the changes in technology, government policies and changing preferences can be forecasted following the past trends. As a conclusion, it is very clear that the economic condition of the two countries considered in the report such as Australia and New Zealand is very strong but still its exports has to grown through changing trends globalization and policy. The data can be further analyzed and discussed through the use of appropriate statistical techniques such as with the use of Normal probability distributions. The data of the surveys considered in this assignment has all been collected from the Australian Bureau of Statistics with data updated until 2016. The changes in the data could be shown with more clarity by using the techniques of statistical inferences. Time series data can be used for showing the proper predictions in the future. References Brown, D. A., Campbell, K. S. W., Crook, K. A. (2014).The Geological Evolution of Australia New Zealand: Pergamon International Library of Science, Technology, Engineering and Social Studies. Elsevier. Brown, D. A., Campbell, K. S. W., Crook, K. A. (2014).The Geological Evolution of Australia New Zealand: Pergamon International Library of Science, Technology, Engineering and Social Studies. Elsevier. Buckley, P. J., Casson, M. (2016).The future of the multinational enterprise. Springer. Curtis, A., Ross, H., Marshall, G. R., Baldwin, C., Cavaye, J., Freeman, C., ... Syme, G. J. (2014). The great experiment with devolved NRM governance: lessons from community engagement in Australia and New Zealand since the 1980s.Australasian Journal of Environmental Management,21(2), 175-199. Feige, D., Vonortas, N. S. (2017). Context appropriate technologies for development: Choosing for the future.Technological Forecasting and Social Change,119, 219-226. Flanagan, S. (2017). Building resilience in Japan-China ties: a role for Australia. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., Buckley, N. (2015). Strategy, not technology, drives digital transformation.MIT Sloan Management Review and Deloitte University Press,14. Mokyr, J., Vickers, C., Ziebarth, N. L. (2015). The history of technological anxiety and the future of economic growth: Is this time different?.The Journal of Economic Perspectives,29(3), 31-50.